Content Marketing

Stories are
data with soul.

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Facts are not stories.

Both of the following statements are true but which is more interesting?

A. A sever containing PII, credentials and employee work schedules was exposed to the public web.

or

B. We indentified US Marshall flight schedules and travel records exposed by an unsecured file server opperated by an airport vendor.

Did you choose B? I thought so, me too.

There’s more context, more urgency, and clear implications.

That’s the power of a “story”.

Stories allow us to empathize with others. Prospects will engage with content when they can see themselves in the characters, the challenges faced, and overcome.

Content gives companies a chance to fill the imagination of prospects with visions of how they can achieve success by using your product or service.

This is where data comes into play. Data gives grounding and reality to stories that allow them to be learning opportunities. Each piece of content should tell a story and teach something new.

Stories let us choose to be better.

By filling our content with stories that teach lessons we enable prospects to make better choices.

Good content marketing arms your prospects to be able to make the case for why your product or service is the better choice.