Varonis is the market-leading Data Security Platform. Varonis enables customers to locate, secure, and respond to threats to sensitive data. As a Product Marketing Manager, I am responsible for product positioning, messaging, sales enablement, and content creation. 

Led positioning and go-to-market strategy for Managed Data Detection and Response, an entirely new category of managed incident response services. GTM strategy converted 500+ accounts in less than one year generating $5 million in ARR and $1 million in net new business.

Managed go-to-market launches for platform improvements including Microsoft Copilot support, AI-assisted SOC, and endpoint detection and response integrations. 

Sales enablement - Led mapping projects for NIST, CIS, and DORA, revamped competitive analysis to improve win rate by 3% in DSPM category deals.

Ghost wrote threat research and vulnerability blogs, and coordinated rapid response with publications including, The Register, Dark Reading, Hacker News, Cyberwire Daily, CSO Online, and Security Week.

Editor for successful call for papers/presentations at RSAC, InfoSec Europe, ITSA, and B-Sides. 

Huntress provides a managed cyber security platform with Endpoint Detection and Response (EDR) and Security Awareness Training (SAT) to the Service Provider and SMB markets. As a Product Marketing Manager, I am responsible for product positioning and messaging, sales enablement, and go-to-market launches.

Transitioned our market positioning from a single-product security platform to a multiple SKU platform.

Managed go-to-market launch of Security Awareness Training (SAT) to the service provider market.

Led expansion of NFR program to include SAT, driving over 800+ new trials worth $200,000 in ARR.

Drove partner expansion efforts for SAT targeting a 5% install rate representing $2 million in new sales.

Repositioned EDR product towards market-recognized terminology for a 30% Increase in organic search traffic.

CybelAngel is an External Risk Protection Platform that identifies and remediates a company’s exposed private information and vulnerable digital assets available on the public web. I served as Content Marketing Manager, responsible for developing customer-facing content such as e-books, videos, webinars, blogs, public relations, and case studies.

E-Books and Whitepapers - CybelAngel 2021 Industry Report, The Race Against External Threats in the Automotive Supply Chain, Don't Pay, Prevent: CybelAngel 2021 Guide to Ransomware, and more.

Webinars and Presentations - Hosted and produced Alert of the Month and Threat REACT webinar series and produced scripts and presentations for RSA, Blackhat, Gartner SRMS, ISMG, IT-SA, and GITEX.

Blogs - Created and wrote multiple blog series including the CISO Case Files, Dark Web Spotlights, Threat Bulletins, and the Tournament of Cyber Trouble, alongside sales and thought leadership pieces.

Case Studies - Conducted customer interviews and wrote case studies on Signify, Elkem, Sanofi, Cushman & Wakefield, and additional anonymized studies.

Public Relations - Press releases, rapid response commentary and contributed articles for Axios, TechCrunch, DarkReading, and InfoSecurity Magazine.

Gatekeeper Systems provides loss prevention and customer analytics solutions for retailers to reduce inventory loss, optimize product placement and increase consumer spending.

20th-Anniversary Brand Relaunch- All new content and positioning, shifting from product to solution-based positioning increasing overall sales by 40% and anti-theft systems by 300%.

Provided targeted campaigns and content to support sales for key accounts such as Kroger, Walmart, and Target, resulting in sales of over $15 million.

Created a robust reporting system with the launch of enterprise-wide Microsoft Dynamics.

Managed international events schedule of 20 events and a budget of $1.1 million.

Worked cross-functionally to organize documental and process needs from Engineering, Support, Installation, Sales and Marketing.

Produced market analysis for investors and forecasting of market viability and expansion possibilities.

CoreLogic is the premier provider of data and analytics solutions to the real estate, finance, and insurance industries.

Produced company-wide messaging via responsive email campaigns to an audience of 10,000 producing over 70 communications a month.

Project managed human resources, technical, and information security initiatives driving a savings of $250,000 a year.

Served as Eloqua B2B master for internal communications department, providing KPI dashboards for measuring reach and effectiveness.

G2M Communications is a marketing firm specializing in assisting technology companies with go-to-market efforts and marketing strategy execution.

Drove client's product launch of Hyper-converged Cluster Appliances for Windows Server 2016.

Conducted end-user interviews and crafted five new case studies based on customer successes.

Managed and prepared materials for lead generation webinars with partners such as Intel, Mellanox, Western Digital, HGST, and Microsoft MVPs.

Kareo is a medical SaaS company providing a wrap-around medical practice platform for small to medium offices covering EHRs, Billing, Marketing, and Office Management.

Coordinated go-to-market efforts around our SaaS platform, increasing attachment rates by 35%.

Conducted Net Promoter Score surveys, coordinated customer interviews, and reported feedback to product managers and marketers.

Produced tactical sales documents - competitive selling guides, talk tracks, marketing collateral, and sales training.

Project managed the creation of product demonstration and support videos utilizing multiple outside vendors.

IT Brand Pulse is a bespoke communications firm specializing in market research and media outreach for technology companies entering the US market space.

Compiled database and report on the top 20 data centers and colocation facilities by customer base, networking requirements, and power consumption.

Executed media outreach to multiple industry publications, including press briefings, ghostwritten articles, blogs, and infographics.